Websites are becoming more important and relevant everyday with new technological developments. But of course the importance of a website is measured by how many hits it gets. NO matter how visually appealing and how well designed it is, without visitors these indicate nothing. All this amounts to is owning a website and showing off with it for no purpose.
If you really want to make an impact on the internet you need to increase your visitor count. So how will you get them to your site? There are many ways to go about this. The most important of which is SEO procedures, or Search Engine Optimization. SEO is applied in two different ways. Inner site SEO and Outer site SEO…
What is Inner Site SEO? It is the act of making your site compatible with search engines and there are certain rule’s to this…so what are these rules?
These rules revolve around the “Title”, “description” and “keywords” of the site and optimizing them according to Search Engines.

Title:  This shows what your site is about in the search engines. Title tags are the most critical factor when the relevance between your keywords and your page is to be determined by the search engines. Title tags can also be viewed in the title bar and the character count should not surpass 60 characters. Search engines list their search results according to their title tags. Using the “Title Tag” accurately is extremely important when it comes to “Search Engine Optimization”.

Meta Description:  This tag describes the page in a few very well selected words and what purpose that site serves. The Meta Description shouldn’t exceed 160 characters.
Meta Keywords:  Even though this is not very important for Google SEO it is vital for other search engines. Keywords need to be relevant to page content and shouldn’t have repeated words. Key words should be comprised of only 10 words. Using too many and irrelevant keywords will be seen as a ploy to fool search engines and for this reason will be a disadvantage for your site. There needs to be a comma between every word or phrase to separate them. If you don’t put a comma between every word or phrase they will all be seen as a single phrase.

Backlink:  When a site gives a link in the form of a ‘Banner” or a “Text”, this is called a backlink. Getting a one-way backlink from a website is very important for a websites “PageRank”.  When Google and other search engines are listing their search results, this PageRank score will be very important in where they place that site in results pages. This way, websites with a higher PageRank ascend in search engines when compared to sites who have a lower one.

What is Outer Site SEO?

Applying Inner Site SEO is not enough, Outer Site SEO is also necessary. So what are these Outer Site SEO procedures?
The content of your site should definitely be original and belong to you and shouldn’t be copied in any way whatsoever. Google, Yahoo and Bing dislike copied content and could punish your site by throwing them into the back pages of search results.
You must definitely acquire a Backlink to the content of your site. If you get an organic Backlink to your content, you will draw the attention of Google and other search engines. And this will increase your sites importance and raise its PageRank. This way your website will ascend in the search engines much quicker. If your domain name is still new you shouldn’t get too many Backlinks for this will be punished by the search engines.
To draw visitors to your website you mush publish many articles on article sites. These will draw the attention from viewers and result in an increase to the visitors to your site.
You should join forums that are relevant to your site. In the signature area on the sites you can add your name and web address and when you comment on these forums these will be seen by others. This way you will have drawn visitors from these forums as well.
Your website needs to be compatible with social media websites. You should make accounts on “Facebook”, “Twitter” and other sites that have something to do with what you do and your own website. And by adding the emblems of these social networks you can allow people to access your website via those sites very easily.
You can attract visitors by making videos about your website and publishing them on “Youtube”, “Metacafe”, “Dailymotion” and other video sites.
You need to do cross links that are relevant to your site. So if there are three sites: a, b and c, and these sites all shared links with one another: a with c, c with b, and b with a, none of these will have crossed paths and will all take you to a different place. So you will not have relinked to your site.
You should register your site to high PageRanked indexes, directories and ad sites like “dmoz”.